In the world of Casio watches for women, the Casio LA670WEMB-1DF is a very capable wristwatch that was launched in the 1980s, but it is still a bestseller to this day. The Casio LA670WEMB-1DF was the first of the Casio Watches for Women that provided a way to electronically store large amounts of data on the wrist. However, these watches soon became much more than electronic notebooks, even with a model that came to serve as a universal remote control for the cable box, the TV and the cassette recorder! Another version kept track of time around the world, a feat still ingenious for the early 80s.
Using wild fluorescent colors typical of the time with a simple black and white liquid crystal display (LCD), the Casio LA670WEMB-1DF maintained its popularity among all Casio watches for women. They were very smart and innovative watches at that time, at a time when manufacturers began exploring all the different ways in which a wristwatch could be designed. Less than a decade ago, watchmakers began incorporating digital technologies into their designs. They were the first when they achieved great success in 1974. Since then, the company has helped redefine what a wristwatch can do, and what Japanese wrist watches in particular are capable of. They helped to change the conventional wisdom about Japanese products that, until then, were mainly thought of as disposable items or cheap novelties. Wristwatches in general were considered to be more a fashion accessory than a practical tool, a notion that this series helped dissipate. That, in itself, is quite an achievement.
These were the latest unbridled successes for a company with a long list of industry news under its belt. From its humble beginnings as a successful manufacturer of rings for cigarette lighters, that is, devices used on the finger to light cigarettes. Remember, this is Japan, a country known for testing the limits of devices and electronics in general.
Then, they presented the world’s first fully electric compact calculator in 1957. Shortly thereafter, they made the first graphic calculator in history and since then they have been producing a series of innovative products. In fact, they were the first to market digital cameras with LCD screens. Although there are many other well-received lines of practical utility wristwatches, this watch remains the hallmark of technological magic in an era of PDAs and smartphones.
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